There’s a reason why people who don’t know much about their favorite shows are more likely to enjoy a new episode than those who do.
“People are looking for something different,” says Dr. Jennifer Bauwens, a professor of marketing at the University of California, Los Angeles.
“They’re looking for a new experience.”
And as a result, birthday clubs like Nickelodeons are becoming increasingly popular among younger viewers.
Bauwinens explains that the appeal of the shows can be more in the way of personality than in the story.
“The things that they say are more fun and less repetitive,” she says.
“There’s more of a narrative.”
The trend isn’t just confined to Nickelodeones.
Binge-watching movies and TV shows are also gaining popularity among younger generations.
And thanks to their ubiquity, they can also be an easy way to escape from the mundanity of modern life.
“It’s like a virtual bar,” says Bauweens.
“You can binge-watch any show or movie that you want, and there’s no time limit.”
And there are plenty of reasons to binge-watched on Netflix, the Internet’s most popular video service.
“Binge watching on Netflix has been growing,” says Sarah Manners, a marketing professor at Cornell University.
“Every year, people binge watch a lot of TV shows.
We don’t even know why.”
But Manners says it’s possible that the rise of these shows has also created an opportunity for advertisers.
“We know that if you’re looking to get into the demographic that most people are watching, it’s the same demographic that’s watching more television,” she explains.
“So, you’re getting a larger group of people that may be looking for the same experiences.
You might even be able to get a bit of a demographic that you wouldn’t normally get to see.”
With that in mind, marketers can leverage the appeal to build targeted content.
“When you’re going to do an ad, it might not be a television show,” says Manners.
“Maybe you’re trying to get in that demographic.
Maybe you’re using something that you might be able use in your campaign.”
A lot of content can be created to get your target audience to watch something.
And while most of it has to be targeted at older viewers, there’s a lot that can be done for younger people.
“A lot of times, what people think of as a ‘young’ demographic is actually the most loyal,” says Mark Oehls, an online marketing expert.
“If you have an ad for an adult, for example, and they’re seeing it for the first time, they might be a bit disappointed.”
If you have a video that’s about something younger people would enjoy, you might also be able get them to share their favorite moments.
For example, you could create an ad that features a young child and tells them how important it is to watch a particular show.
The ad could even have an adult voice that tells the story, rather than a child, so that kids can understand why the character is important.
The trick is to make sure that the story matches the content.
And if you use a child as the narrator, you’ll probably need to pay attention to that child’s reaction.
“Don’t be afraid to use older people as the protagonists,” says Oehles.
“That will make them more relatable.”
Even if you don’t have a target audience for your video, there are still ways to reach them.
For instance, some people prefer to talk about things that aren’t necessarily the main focus of the video.
“One of the things that people love about social media is that you can connect with people that you haven’t met before, so you can learn about them from afar,” says Kari Ostrander, a content strategist who runs marketing and communications for a company called Wiggo.
“In this case, the target audience is a lot younger than they are.”